Masochism
The term comes from the surname of the Austrian writer and journalist Leopold von Sacher-Masoch and was introduced in the late 19th century by the Austrian psychologist Richard von Kraft-Ebing to denote a sexual deviation in which sexual gratification is sought and achieved through physical (physical discomfort, pain, deprivation) or mental suffering (insults, humiliation, rejection) caused by a domineering and cruel partner (Sadist) or by the individual himself.